Jake Paul has left fans furious after comparing his influence in boxing to the great Muhammad Ali.
YouTuber-turned-boxer Paul is looking to make his way into the sport as a professional despite his lack of amateur experience.
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Despite his lack of previous pedigree, the 'Problem Child' has been able to earn huge purses for lucrative fights against the likes of Nate Diaz, Tommy Fury and most recently Mike Tyson.
Paul has threatened to annoy the boxing purist fraternity, given his ambitious claims that he will one day become world champion.
And it appears his words could be backed up as he is currently holding talks with Badou Jack and Gilberto 'Zurdo' Ramirez over potential cruiserweight world title shots.
But Paul may have gone a touch too far with his latest comments.
The American incredibly compared his own legacy in the sport so far to the widely considered greatest boxer of all-time Muhammad Ali.
"For me, I feel like I'm the only one doing it," he explained.
"Everyone else is just trying to gatekeep or say that they're doing things for the sport or something is bad for boxing, but I'm the greatest thing to happen to boxing since Muhammad Ali.
"There's no even debating that. What I've done speaks for itself."
Fans were absolutely gobsmacked with one writing: "What on earth is this? A disgrace to Ali."
Another agreed: "Please stop, I know it's meant to be funny but you can't see that."
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While a final fan suggested: "Ali will never be matched, especially not by Paul."
Ali's legacy inside and outside of the ring will likely never be matched.
'The Greatest' fought everyone imaginable including George Foreman and Joe Frazier, while even reigning as undisputed champion.
But outside of the squared circle, Ali became a global figure as a result of his brash-talking speeches and social activism.
Paul is a pay-per-view star but is far away from the lips of any of boxing's elite in terms of conversational greats.
But despite the comparison, Paul will continue on his remarkable journey, which sees him next take on Julio Cesar Chavez Jr on June 28.
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He will hope to continue his global appeal, having broken records for audience viewership with his victory over Tyson.
Paul's legacy in the traditional ranks could grow given he is eyeing bigger and better fights against the likes of Gervonta Davis and Anthony Joshua.
But his comparisons have certainly got the boxing world talking.