Bachelor winner Juliana Pasquarosa took to social media to announce a huge post-show venture. She’s created a brand called the Nice Girl Label. But fans of the show didn’t have anything nice to say. Keep reading to find out more about the reality star’s new brand.
Juliana Pasquarosa Announces Nice Girls Label
Juliana Pasquarosa became a reality TV star as a contestant on Season 29 of The Bachelor. She was one of twenty-five women hoping to find love with Grant Ellis. She received a rose every week until finally accepting an engagement ring during the show’s season finale last month.
While many fans of the show are happy for Grant and Juliana, they’ve faced criticism for attacking runner-up Litia Garr in interviews since the finale. Litia claimed that Grant blindsided her by proposing to Juliana after basically promising Litia an engagement.
But even before joining reality TV, Juliana had a huge career move planned. In August 2024, she teased on Instagram that a lifestyle brand called Nice Girls Label was coming soon. “Nice Girls Label was created to embody a lifestyle of KINDNESS & AUTHENTICITY. A brand to bring the souls of all the Nice Girls together,” the post teased.
Eight months later, the label is ready for its big reveal. A new social media post shared more information about the brand. “MEET DOMINIQUE & JULIANA Founders of Nice Girls Label,” the post announced.
“We are sisters, who embrace life with open hearts & love to live life to the absolute fullest! We work hard, but we live even harder. As built-in besties and passionate entrepreneurs, we’re on a mission to spread love and kindness like confetti.”
“Inspired by our Nonna, Olympia, our mission is to make waves and inspire a movement of love, growth, and relentless pursuit of our dreams! Get in Nice Girls, we’re going all the way up…& you can totally sit with us,” the post concluded, referencing the Mean Girls movie.
The post included a picture of Juliana and her sister sporting sweatsuits with the ‘NGL’ label on the sweatshirt.
Bachelor Fans Tear Her Apart For Clothing Line
Juliana Pasquarosa’s brand announcement came just as she called Litia Garr a “mean girl” in a podcast interview with Bachelor Nation’s Nick Viall. Viewers who watched Juliana’s behavior on The Bachelor took to social media to react to the Nice Girls Label.
One fan compared the sweatsuits to another failed reality star’s clothing line. “It’s giving She by Sheree,” the fan wrote, referencing Real Housewives of Atlanta star Sheree Whitfield.
Some fans of the show found it ironic that Juliana was launching a clothing line after recently shading alum from the franchise who become influencers. Check out some of the comments on the Nice Girls Label.
- “Ahhh. Now we see “all the right reasons”
- “OK, yes she went on the show to find love”
- “No one loves a cheap-looking line of generic sweatsuits like Bachelor alumni.”
- “The meanest girl you know owns this sweatshirt”
- “They do anything for clout!! Now we know why she kept going after Litia. Grant and her deserve each other, little clout chasing mf’s.”
- “UGHHHHHHH NO ONE WANTS THIS”
Do you think Juliana joined The Bachelor for love or to promote her lifestyle brand? Share your thoughts on the Nice Girls Label in the comments.
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