Legendary NBA player Michael Jordan was spotted alongside LA Lakers owner Jeanie Buss at a star-studded event in New York City. Jordan and Buss were two of the original founders of popular Tequila brand Cincoro and were at a function to celebrate the fifth year of launching of their beverage.
ABC News and Good Morning America medical correspondent Dr. Jennifer Ashton shared a photo on Instagram on Tuesday of Jordan and Buss possing at the event with the Cincoro logo in the background.
Dr. Ashton captioned the post with the following message:
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"Happy 5th birthday to @cincoro tequila … with the legend Michael Jordan and the absolute best lineup… and the best people #tequila #family #crystalino"
Cincoro was launched in 2019 with Jordan, the owner of the Charlotte Hornets franchise at the time, and Buss partnering with fellow NBA team owners Wes Edens (Milwaukee Bucks), Emilia Fazzalari and Wyc Grousbeck (Boston Celtics) to create the the tequila.
The brand was initially marketed around the United States, Canada and the Dominican Republic, but has expanded globally due to the growing popularity of the spirit.
A long-list of celebrities have invested in the popular distilled beverage from Mexico. George Clooney (Casamigos), Dwayne "The Rock" Johnson (Teremana), Kendall Jenner (818 Tequila) and Mark Wahlberg Flecha Azul are just some of the high-profile names that are betting on the rapidly growing tequila market.
Michael Jordan reportedly made massive profit after selling his stake in the Charlotte Hornets
After securing some some lucartive contracts and colossal endorsement deals over his NBA career, it seemed only natural that Jordan would go on to own his own team after retiring from the sport in 2003.
The former Chicago Bulls star chose to return to his home state of North Carolina in 2006 to invest in the Charlotte Bobcats (now the Charlotte Hornets). Jordan initially started with a smaller percentage but took a majority stake in 2010, becoming the first former player to own an NBA team.
Jordan failed to transform the Hornets into a powerhouse in the league, and the Hornets would go on to make the playoffs just twice between 2010-2023.
Despite their struggles on the court, the investment turned out to be highly profitable for Michael Jordan, who sold the franchise in 2023 at a $3 billion valuation, a significant jump from the $275 million it was valued at when he had taken over.
