Bachelor Nation stars Rachael Kirkconnell and Matt James split last month after four years together. But she isn’t staying quiet about the breakup. She roasted him in a collab with a well-known brand. Keep reading for all the details and to see the hilarious ad some called “iconic.”
Matt James Announced Breakup In The Strangest Way
Bachelor Nation fans have seen some wild things in the last twenty years. But the way Matt James revealed the end of his relationship with Rachael Kirkconnell is definitely one of the oddest.
The former couple met on Season 25 of The Bachelor. Rachael Kirkconnell came under fire while the season was airing after controversial photos were posted of her on social media. The photos were of her attending a college party at a southern plantation.
The public backlash caused issues between the two. They briefly broke up in 2021 due to public pressure, but got back together. The seemingly happy couple documented their relationship on social media. One of their favorite things to do together was travel and try foods from various regions around the country.
In fact, they were in Japan at the time of their split. In an unexpected move, Matt James posted on his Instagram that the couple had broken up and asked God to guide them during the trying time.
Rachael Kirkconnell was silent about the breakup until appearing on the Call Her Daddy podcast a few weeks after Matt’s announcement.
She revealed that he had posted the breakup post without telling her first and right before she was getting on a 12-hour flight back to the US.
Rachael also said that they had a fight before the breakup post because she was upset with worries about finding the wrong place for them to eat. Throughout their relationship, they posted food content on social media.
Rachael Kirkconnell Roasts Ex In First Post-Split Collab
Rachael Kirkconnell took to Instagram to share a pointed advertisement that shaded her ex. She partnered with the paper towel brand Brawny for the content.
The ad opens with the Bachelor Nation star joking that she cooks at home now because she doesn’t have to find restaurants to try. But eating at home can be messy too, she continued.
“But now I have someone I can always depend on. Someone strong and reliable,” she said as the famous Brawny man entered the frame. The video ends with Rachael raising a glass of wine to the camera with a wink.
Fans React
The video garnered over 110k reactions and nearly 5,000 comments. Bachelor Nation fans and alums came out in force to praise the snarky collaboration.
Season 21 Bachelorette Jenn Tran, who went through a very public breakup herself wrote, “Miss Rachael you’re iconic.”
Another comment called the video “savage.”
Meanwhile, Matt James has gone back to filming food content. But now he has to find his own dining spots.
What do you think of Rachael Kirkconnell poking fun at her split from Matt James with the Brawny ad? Do you think it was too soon? Share your reaction in the comments.
