Fans of “The Real Housewives of Beverly Hills” will see season 14 newcomer Bozoma Saint John flex her marketing skills in a new unscripted show hosted by Jimmy Fallon.
Fallon has been greenlit by NBC to host a show called “On Brand with Jimmy Fallon,” based on his marketing agency, with contestants competing to come up with the best campaigns for various businesses, Deadline reported on April 16.
The marketing professionals will team up with big companies and pitch commercial ideas that will resonate with their customers.
Saint John will lend her expertise by mentoring the contestants and giving them feedback on their ideas. In the end, there will be one winner who will earn a monetary prize.
Some notable brands that will be featured on the show are Dunkin’ Donuts, KitchenAid, and Pillsbury, per Deadline.
Saint John Has Already Begun Filming with Fallon
‘RHOBH’ fans don’t have to wait too long for “On Brand with Jimmy Fallon.” In an Instagram post shared by Fallon Tonight on April 16, the nighttime television host and Saint John are seen writing on a giant notepad, “‘On Brand’ coming soon.”
“First take, total pros. #OnBrand with @jimmyfallon featuring @badassboz is officially in production!” the Instagram account wrote.
Saint John’s “RHOBH” castmate Dorit Kemsley replied, “So excited!!!” Bravo shared, “Iconic things happening here.”
Fallon Was Impressed by Saint John’s Resumé
On March 25, Saint John made an appearance on “The Tonight Show Starring Jimmy Fallon,” during which the host told her, “I am a fan of yours. You are a marketing genius, by the way.”
“You were a chief marketing officer at Netflix, you were chief brand officer at Uber, you were the head of global marketing at Beats by Dr. Dre, Apple Music, and iTunes,” Fallon said of Saint John’s accomplishments.
He continued, “You were the head of music and entertainment marketing at Pepsi and did Super Bowl halftime shows like Beyoncé, Bruno Mars, etc.”
Fallon also made sure to mention that Billboard dubbed Saint John as the female executive of the year and holds a spot in the American Marketing Hall of Fame.
“Come on, now. That’s how you do it! That is unbelievable,” Fallon exclaimed.
“I am very intuitive. You know, my big ideas come in all sorts of places. I like watching people, I like reading all kinds of stuff,” Saint John explained of her creative process.
On how she decided to star in “RHOBH,” Saint John said, “I’ve never been intimidated by spaces that maybe other people didn’t think I should be in, and reality TV is one of them … I’m here to disrupt it.”
