Heartbreak in Mike Tyson’s Family as Son’s Super Bowl Dream Comes to a Painful End

The Super Bowl has more things on stake than you can imagine. Two best teams competing for the Lombardi trophy, an electric half-time show, even the commercials—everything is on the line. And of course, the victor has a shot at football glory. We call it Super Sunday for a reason, after all. For the 2024 season, Doritos decided to increase the stakes even further by bringing back their “Crash the Super Bowl Contest” almost 10 years after its discontinuation.

From 2006 to 2016, in a genius marketing campaign, Doritos invited fans to create their own commercials for a chance to have them aired in their slot live during the Super Bowl. The chance to get their ad featured during one of the most-watched television events in the US is an opportunity most budding creators would not want to miss.

When Frito Lay (their parent company) decided to bring it back for the 2024 season, the campaign became an instant hit. Fans and creators from all around the country submitted their creations, aiming to have them featured in front of millions at Super Bowl LIX. Doritos even roped in NFL legend Patrick Mahomes to market their campaign.

Mike Tyson‘s son Miguel Leon Tyson also took part in the contest when he was featured in an ad titled “Barbershop.” Zack Shenouda and Ryan Robinson, Miguel’s college mates from the University of Southern California, produced and directed the ad. In the ad, a young man gets a haircut but becomes distracted by his barber’s Dorito-laden fingers. The ad featured Tyson Jr. as one of the men getting a haircut. Miguel Tyson was also one of the producers in the ad.

The Doritos panel and fans loved the ad as it made it to the finals of the competition. Mike Tyson himself promoted the trailer asking fans to vote for his son to make his dream come true. However, despite making a very strong case, the ad lost it to another one in the finals.

Mike Tyson’s son almost took home the $1 million prize

While Shenouda and Robinson’s creation went to the finals, it was “Abduction” by Dylan Bradshaw and Nate Norell that took home the coveted $1 million prize and bagged the top spot. The ad featured an alien fighting with a hungry earthling over a pack of Doritos. What begins as a tug-of-war between them over the Doritos, ends with the two eventually sharing the snack together.

While almost 80,000 fans at Caesars Superdome, Louisiana enjoyed the winning ad, it was a heartbreaking result for Miguel Tyson and his friends. The whole team had a lot riding on this ad and it took them more than 2 weeks to finish the project. The director duo claimed, “As young artists, we believe we are just as capable of creating content that entertains, sells, and moves people. This is a once-in-a-lifetime opportunity for us to get a step closer to chasing down our dreams.” 

Getting their ad played in from of a packed Superdome would have been the perfect platform for the group. Furthermore, the sensational prize money was a cherry on top.

However, despite not clinching the top prize, Mike Tyson would surely be proud of his son for the effort they put forth. With the competition completely back, the team will have another chance next year to make it to the top once again. And now that they know the formula, who knows maybe they will sweep the award next time at Super Bowl LX.

Did you like the ad that won the “Crash The Super Bowl” campaign? Or was it another one that you thought deserved the prize? Let us know your thoughts down below.