Jordan was using his aura to help the Hornets.
The legend of Michael Jordan as a basketball player is notorious, as the majority hail him as the undisputed GOAT. It's hard to argue that notion when you look at his resume, but MJ's basketball path didn't stop after his playing career.
Jordan entered ownership, buying the then-Charlotte Bobcats for $275 million in 2010. Naturally, Michael translated his competitive aura from the hardwood to the sidelines while cheering for his squad—so much so that he would even try gaining a competitive advantage for Charlotte by chatting to the officials.
"The good thing is that owners can't get techs," Jordan admitted to trying to intimidate referees.
MJ had his goals for Charlotte
Even though Michael was pretty passionate about trying to make the Bobcats a marquee franchise and help them achieve some Playoff success with his courtside tactics, the project simply failed to deliver. However, once Jordan took the reigns in 2010, he was pretty optimistic and enthusiastic about turning around the franchise's fortunes.
"I'm here to build a legacy as an owner by turning this into a model franchise that's focused on winning and creating a great fan experience...And I'm prepared to invest the money, time, and energy needed to make all these things happen," Michael shared his goals.
Ultimately, Jordan and his team never really matched the hype, as the most notable thing about his tenure was the Bobcats branding back to being the Hornets. A few first-round exits and plenty of poor draft picks made Charlotte a pretty mediocre team, which is a far cry from what MJ expected to accomplish.
Interestingly, Jordan's tenure in Charlotte was more known for the various stories about schooling the young Hornets players in practices and showing them why he was the GOAT. Unfortunately for Mike, that was not really beneficial to their success. MJ would eventually sell the franchise in 2023 for $3 billion and end his rather underwhelming tenure.
Great player, but a lousy owner
Many MJ haters used this experience to bash Jordan, undermining his overall basketball resume. Analyst Nick Wright even went as far as saying this would affect his legacy in a negative manner.
"His ownership tenure of Hornets was identical to his playing tenure when Scottie Pippen wasn't his teammate - zero postseason series victories," Wright said. "If we would like to judge the greatest player ever, purely by, we will evaluate from the day you first set foot on the court to the day you leave the NBA, I'm good with that. But that's never been what it's been for Michael."
Nobody argues that MJ actually did a good job as the owner of the Hornets, but that didn't affect his greatness by any means. Considering the profit he made by selling the franchise, you can only praise his already impressive business acumen. Even when he loses, it seems Jordan is the ultimate winner.