The “Southern Charm” star revealed why he decided to invest in an alcohol brand that is a direct competitor to friend Kyle Cooke’s Loverboy.
Speaking to Page Six exclusively, he told us that he “always” wanted to have an alcoholic brand in his investment portfolio that felt “true” to him, so he chose Spritz Society.
“[Spritz Society] is wine-based and they’re great and they’re just so fun right now. It’s a fun summer drink,” he added about the sparkling wine brand.
The 36-year-old told us he first tried the “really good” brand while attending a Taylor Swift concert with girlfriend Paige DeSorbo, before discovering it had been co-founded by his friends and podcasters Claudia Oshry and Ben Soffer.
“So when [the opportunity] presented itself, I’m just such an easy sell. I’m just such a yes man,” he said with a laugh.
“I’m excited! Part of my investment came with designing my own flavor, I will have my own can.”
Despite founding pillow company Sewing Down South in 2018, Conover admitted that becoming an investor in an alcohol brand helped him see the “pains” that some of his friends –– like Cooke and Austen Kroll –– have gone through with their ventures in the industry.
“Obviously I’ve always had respect for Austen and Kyle and all of them, but being in the liquor business or wine liquor business now, I’m like, ‘Oh my gosh. This is this is a new territory,'” he told us.
Conover reiterated that he has “always respected Kyle’s hustle,” but he also “didn’t understand it at times” until getting involved in the industry himself.
“I understand why he’s had to work so hard, because the grind in the alcohol business is extreme,” he said while also applauding Cooke’s wife, Amanda Batula, and BFF Carl Radke for their dedication to Loverboy.
Conover clarified that he previously “offered to buy into” Kroll’s beer company, Trophop, but the latter declined the opportunity. He also said he “would have loved to invest” in Loverboy, but “that wasn’t an option.”
